Flat Stomach

Developing a lean, flat stomach takes time and patience, especially when it comes to those last few kilograms in those hard to lose places. There is only one way to lose fat in the so-called ‘stubborn areas,’ and that is with the correct combination strength training (with a extra focus on mid-section), cardiovascular exercise (short, hard workouts), and stable blood sugar (keeps you from adding additional fat and makes it easier for the body to use body fat for fuel).

Spot Reduction is a Myth – The first thing you need to realize is that it is impossible to ‘spot reduce’ fat from one specific part of the body. Fat loss occurs systemically, meaning that you can’t control where the fat comes from. When you burn fat for energy, you will draw it from all areas of the body, and the first place you tend to put it on will be the last place it comes off.

Cardio, cardio, cardio – Doing all the abs exercises in the world will do nothing if you have a layer of fat covering it. Doing strength training, or lifting weights, would help, but not as much as aerobic exercise. If you want to add some ab exercises in after the cardio, that’s great, but be sure to work your whole torso, not just the upper abs — that includes the lower abs, lower back and the muscles that wrap around your sides.
For example, walking, jogging, bicycling, elliptical exercise and stair climbing are all great fat burners. Most give up early in the workout. During the first 10 minutes of aerobic activity, glycogen (stored carbohydrates) is the primary fuel source. Because you don’t burn significant amounts of fat until glycogen stores are depleted, the key to maximum fat loss is to work out aerobically for 30-60 minutes continuously per session.

Diet – Its best to stay away from fried food and too many sugary desserts. Abdominal fat loss is a 50% exercise, 50% nutrition combination. Regardless of how much you workout, if the number of calories you take in is greater than the amount you burn, you’ll still put on abdominal fat.

Eat Small Meals Regularly – You should try and spread your calories out into five small meals a day instead of 2 or 3 big ones so that you don’t overeat in one feeding.

Give it Time – If you want to have a flat stomach in 3 weeks, forget it. Losing fat takes time, and it’s unhealthy to lose too much weight too fast. Gradual weight loss is healthier, and more likely to be sustained over time. Go for a lifestyle change, something you can live with for the rest of your life, or you will just yo-yo. It’s a marathon, not a sprint.

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Ctrl C Ctrl V Advertisements by Bibhuti
There is nothing wrong in getting inspired from any original work in any creative field. Its a form of flattery. But, doing a blatant copy and hoping not to get caught is both unethical and foolish in these times when the world is getting smaller day by day. There is no dearth of such copy cats in the field of advertising. Here are 20 print ads with creative original ideas which were copied later.

Original Ctrl C Ctrl V
JINLI Cell Batteries (2008) Radioshack Batteries (2011)
JINLI Cell Batteries Radioshack Batteries
Agency: Beijing Huayida Advertising, China Agency: Arnold Worldwide, USA
Land Transport Safety Authority (1998) Land Transport Safety Authority (2010)
Land Transport Safety Authority Land Transport Safety Authority
Agency: Saatchi & Saatchi, New Zealand Agency: Draft FCB, Romania
Beka International Hairstylist (2003) Pantene Nature Fusion (2010)
Beka International Hairstylist Pantene Nature Fusion (2010)
Agency: Ogilvy, Brazil Agency: Grey, South Africa
Sportlife Chewing-Gum (2006) Stimorol Gums (2010)
Sportlife Chewing-Gum Stimorol Gums
Agency: JWT PPGH Group, Netherlands Agency: Ogilvy, South Africa
Nissan Pick-Up (2004) New Volkswagen Touareg (2010)
Nissan Pick-Up New Volkswagen Touareg
Agency: TBWA,France Agency: Mudra DDB, India
Loctite Glue Henkel (2001) Holys Mega Glue (2006)
Loctite Glue Henkel Holys Mega Glue
Agency: DM9 DDB, Brazil Agency: Ogilvy & Mather, Thaland
Omax Wide Angle Lenses (2009) LeicaShop Wide Lens Cameras (2009)
Omax Wide Angle Lenses LeicaShop Wide Lens Cameras
Agency: Publicis, India Agency: Demner Merlicek & Bergmann, Austria
Bic Extra Fine (2007) Papermate Extra Fine (2000)
Bic Extra Fine Papermate Extra Fine
Agency: Publicis, Singapore Agency: Young & Rubicam Caracas, Venezuela
Original Volkswagen Battery (2000) Koba Car Battery (2009)
Original Volkswagen Battery Koba Car Battery
Agency: AlmapBBDO, Brazil Agency: Fortune Promoseven, Oman
Davivienda Bank Money Transfer (2007) Western Union Money Transfer (2008)
Davivienda Bank Money Transfer Western Union Money Transfer
Agency: Leo Burnett, Colombia Agency: Saatchi & Saatchi, Vietnam
Racco Anti-Ageing Cream (Feb 2008) Olay Anti-Ageing Cream (Sep 2008)
Racco Anti-Ageing Cream Olay Anti-ageing Cream
Agency: ByVivas Curitiba, Brazil Agency: Saatchi & Saatchi, Singapore
Chesdale Cheese (2004) Kraft Foods Cheese (2008)
Chesdale Cheese Kraft Foods Cheese
Agency: FCB, Singapore Agency: JWT, UAE
Oil of Olaz (2006) Olay Total Effects (2008)
Oil of Olaz Olay Total Effects
Agency: Saatchi & Saatchi, Germany Agency: Saatchi & Saatchi, UAE
La Rose Lingerie Store (2002) Simone Perle Lingerie (2008)
La Rose Lingerie Store Simone Perle Lingerie
Agency: Strusi Estudio Creativo, Venezuela Agency: Liwa Advertising LLC, UAE
Philips Long-Life batteries (2005) Eveready Batteries (2007)
Philips Long-Life batteries Eveready Batteries
Agency: DDB, Brazil Agency: Rediffusion D Young & Rubicam, India
BMW X5 (2003) Volkswagen Touareg (2006)
BMW X5 Volkswagen Touareg
Agency: Leo Burnett, Norway Agency: Medina Turgul DDB, Turkey
Weru Soundproof Windows (2004) Strepsils (2007)
Weru Soundproof Windows Strepsils
Agency: Scholz & Friends, Germany Agency: Euro Rscg Adwork, Indonesia
Palladium Fitness Centre (1998) Weight Watchers (2006)
Palladium Fitness Centre Weight Watchers
Agency: Leo Burnett Madrid, Spain Agency: FCB, Germany
The Axe Effect (2003) Recycle Boutique (2007)
The Axe Effect Recycle Boutique
Agency: Lowe Pirella Fronzoni, Italy Agency: M&C Saatchi,New Zealand
Softee Toilet Paper (1998) Scottex Toilet Paper (2009)
Softee Toilet Paper Scottex Toilet Paper
Agency: Saatchi & Saatchi, Singapore Agency: DuvalGuillaume Antwerp, Belgium

Originally at http://adoholik.com/2011/04/24/ctrl-c-ctrl-v-advertisements/

AHMEDABAD: An average Gujarati can throw around more weight than his counterpart in Delhi and Mumbai, literally.

A health survey conducted in Gujarat, Maharashtra and Delhi has revealed that 19 per cent of patients visiting doctors here were found to be obese. A similar survey revealed the obesity problem among patients in Delhi is 16.7 per cent and 18.5 per cent in Maharashtra. What’s more, in Gujarat, over 85 per cent of the male and female patients have waistlines above 36 and 32 inches respectively. The study was conducted randomly on patients who visited the clinics with common ailments.

The research was carried out on 2,161 people who consulted doctors in 109 clinics in Ahmedabad, Surat and Vadodara from November 30, 2009 to January 6, 2010. Similar studies were conducted in 107 clinics in Delhi and 95 in Maharashtra. Most of the patients were in the age group of 25-55. The study is part of the ongoing project called ‘Screening India’s Twin Epidemic’.

Principal investigator of the study Dr Shashank Joshi, who was in Ahmedabad to participate in the Association of Physicians Conference (APICON), said the project is an eye-opener, indicating that weight is becoming the next critical health issue for the country.

“Obesity is highest among Gujaratis, more than even the paratha-butter packing Delhiites. Nearly 25 per cent patients in the state were found to be overweight,” said Dr Joshi. Doctors from Gujarat said one of the prime reasons for Gujaratis putting extra kilos is that they are dumping the healthy dal-bhat-rotli-shak diet for pizzas, burgers and fries apart from their regular Gujarati snacks.

“A previous study conducted by us revealed that two out of 10 schoolchildren in Ahmedabad were either diabetic or likely to have diabetes. This is because of a stressful lifestyle, junk food and no exercise,” said Dr Bansi Saboo, who was the coordinator of the project in Gujarat.

“We term growing obesity as the hurry, worry and curry problem,” said physician Dr Mahadev Desai.

Originally at http://timesofindia.indiatimes.com/city/ahmedabad/Gujarati-waste-waists-outweigh-Mum-Del-bulge/articleshow/7239659.cms

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