Be Smart With Your Smartphone

The Smartphone addiction has got all hooked. With millions of apps catering to your different needs, smileys, emoticons and memes instead of relying on words to express what you feel and getting to know the whole world at one tap, you feel severely addicted to your Smartphone. But, is that a healthy sign? On introspection, you will probably find that you spend more time over the virtual domain through the social networking sites rather than having a heart-to-heart with your family and friends.

Of late, smartphones are being held responsible for causing depression as a result of increased isolation.

Let’s find out whether the theory is well propounded or not.

1. One of the major signs of depression is lack of adequate sleep. Sticking to your smartphone till the wee hours of the morning affects your level of concentration, resulting in anxiety and a bad temper.

2. When you spend a lot of time on the gadgets, you slowly compromise on your thinking capacity. You take everything internet serves you as granted without clarifying. With every piece of information available on the internet, there is nothing left for you to imagine or create.

3. Addiction to social networking sites is taking away all your creative potentials; and on one fine day, when you discover this, you might feel increasingly disillusioned, resulting in depression.

4. One of the worst causes of depression is cyber bullying. The virtual world might welcome you with all kinds of threats and humiliation and this happens majorly on the social networking sites. As a result, you feel your self-confidence is at stake, resulting in severely low self-esteem and subsequent depression.

5. Abandoning your smartphone completely is utopian, because they serve needful purposes as well. But, what you can do is limit the time you spend on the device and replace it with something creative. Otherwise, it might not be too late before you start silently sliding into depression.

by Dr. Vasavi Samyukta Sunki, Psychologist

Originally at

https://www.practo.com/healthfeed/be-smart-with-your-smartphone-25188/post

Ctrl C Ctrl V Advertisements

Ctrl C Ctrl V Advertisements by Bibhuti
There is nothing wrong in getting inspired from any original work in any creative field. Its a form of flattery. But, doing a blatant copy and hoping not to get caught is both unethical and foolish in these times when the world is getting smaller day by day. There is no dearth of such copy cats in the field of advertising. Here are 20 print ads with creative original ideas which were copied later.

Original	Ctrl C Ctrl V
JINLI Cell Batteries (2008)	Radioshack Batteries (2011)
Agency: Beijing Huayida Advertising, China	Agency: Arnold Worldwide, USA
Land Transport Safety Authority (1998)	Land Transport Safety Authority (2010)
Agency: Saatchi & Saatchi, New Zealand	Agency: Draft FCB, Romania
Beka International Hairstylist (2003)	Pantene Nature Fusion (2010)
Agency: Ogilvy, Brazil	Agency: Grey, South Africa
Sportlife Chewing-Gum (2006)	Stimorol Gums (2010)
Agency: JWT PPGH Group, Netherlands	Agency: Ogilvy, South Africa
Nissan Pick-Up (2004)	New Volkswagen Touareg (2010)
Agency: TBWA,France	Agency: Mudra DDB, India
Loctite Glue Henkel (2001)	Holys Mega Glue (2006)
Agency: DM9 DDB, Brazil	Agency: Ogilvy & Mather, Thaland
Omax Wide Angle Lenses (2009)	LeicaShop Wide Lens Cameras (2009)
Agency: Publicis, India	Agency: Demner Merlicek & Bergmann, Austria
Bic Extra Fine (2007)	Papermate Extra Fine (2000)
Agency: Publicis, Singapore	Agency: Young & Rubicam Caracas, Venezuela
Original Volkswagen Battery (2000)	Koba Car Battery (2009)
Agency: AlmapBBDO, Brazil	Agency: Fortune Promoseven, Oman
Davivienda Bank Money Transfer (2007)	Western Union Money Transfer (2008)
Agency: Leo Burnett, Colombia	Agency: Saatchi & Saatchi, Vietnam
Racco Anti-Ageing Cream (Feb 2008)	Olay Anti-Ageing Cream (Sep 2008)
Agency: ByVivas Curitiba, Brazil	Agency: Saatchi & Saatchi, Singapore
Chesdale Cheese (2004)	Kraft Foods Cheese (2008)
Agency: FCB, Singapore	Agency: JWT, UAE
Oil of Olaz (2006)	Olay Total Effects (2008)
Agency: Saatchi & Saatchi, Germany	Agency: Saatchi & Saatchi, UAE
La Rose Lingerie Store (2002)	Simone Perle Lingerie (2008)
Agency: Strusi Estudio Creativo, Venezuela	Agency: Liwa Advertising LLC, UAE
Philips Long-Life batteries (2005)	Eveready Batteries (2007)
Agency: DDB, Brazil	Agency: Rediffusion D Young & Rubicam, India
BMW X5 (2003)	Volkswagen Touareg (2006)
Agency: Leo Burnett, Norway	Agency: Medina Turgul DDB, Turkey
Weru Soundproof Windows (2004)	Strepsils (2007)
Agency: Scholz & Friends, Germany	Agency: Euro Rscg Adwork, Indonesia
Palladium Fitness Centre (1998)	Weight Watchers (2006)
Agency: Leo Burnett Madrid, Spain	Agency: FCB, Germany
The Axe Effect (2003)	Recycle Boutique (2007)
Agency: Lowe Pirella Fronzoni, Italy	Agency: M&C Saatchi,New Zealand
Softee Toilet Paper (1998)	Scottex Toilet Paper (2009)
Agency: Saatchi & Saatchi, Singapore	Agency: DuvalGuillaume Antwerp, Belgium

Originally at http://adoholik.com/2011/04/24/ctrl-c-ctrl-v-advertisements/

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